Shopify Markets
Shopify Markets is a Shopify Plus feature that lets you sell to customers in different regions from a single store, with each market having its own pricing, currency, language, and shipping rules. Rather than running separate stores for different countries, Markets gives you centralised control with region-specific customisation.
This page covers what Markets is and how it’s structured. For a practical guide to managing market-specific pricing at scale using Google Sheets and the Shopify Admin API, see the Google Sheets → Shopify Markets Pricing tutorial in the Guides section.
What Markets Enables
Section titled “What Markets Enables”With Markets configured, you can:
- Display prices in local currencies for each region
- Set different price points per market (e.g. UK prices in GBP, EU prices in EUR)
- Apply market-specific shipping rates and zones
- Show translated content to customers in different regions
- Restrict certain products to specific markets
How Markets Relate to Shipping Zones
Section titled “How Markets Relate to Shipping Zones”When you set up Markets, Shopify creates corresponding shipping zones in Settings → Shipping and delivery — one per market. This is why a Markets-enabled store shows zones like “UK,” “EU,” or a separate handling zone for regions with courier surcharges, rather than the simpler single-zone setup you’d see on a standard plan.
Each zone can have its own rates, carriers, and rules, all managed independently.
Access and Plan Requirements
Section titled “Access and Plan Requirements”Shopify Markets is available on Shopify Plus plans. Standard Shopify plans include a simplified version of international selling through International settings, but the full Markets feature set — including per-market pricing and the API access needed for programmatic price management — requires Plus.
Full Markets setup guide coming soon.